Welcome to Tony Of Beverly

Setting the standard for style and innovation in alternative hair since 1990.

Lacey

Now available in ever-popular Pearl Mist!

Haily

A modern, punchy bob with loose ringlets.

Roxy

Layered, relaxed, stunning, cousin to fan favorite Kenzie.

#3 - 12S28 - Bennett -

Bennett

Dream Length Perfect with relaxed, flowing layers.

Hunter

A sleek stunner. The perfect mid-length.

Fall/Winter Catalog

View our latest seasonal product catalog.

True Colors

Over 140 expertly crafted colors and blends.

Innovations

Leading the alternative hair industry with innovation.

Education

Info on hair care, styling tips, the latest trends and more!